MRFU
Medium Rare Footwear, better known as MRFU, is a streetwear concept brand designed with food and fashion in mind.
Project Role
We create all designs for products, marketing, packaging, events, and lifestyle photography.
Team
Natives // Graphic Design + Photography
Patrick Downer // Videography
Aditi Tejada // Owner
Branding
Photography
Event Design
Product Design
M3 Anniversary Collection
Celebrating the 3 year anniversary of the brand, we decided to team up with local artist, de’je, and create a capsule collection that pays homage to the BMW M series.
Team
Natives // Apparel and Graphic Design + Photography
Patrick Downer // Videography
The Local Service Collection
In an effort to further build community, we partnered with 3 of our favorite local restaurants to help drive awareness to their delicious food and amazing service.
We designed a small capsule collection to celebrate these local gems, and built an entire campaign offering a 20% discount with a receipt from one of the restaurant, driving traffic and building awareness of each establishment.
Team
Natives // Apparel Design + Photography
Patrick Downer // Videography
With Love, Uptown
Partnering up with the local artist, de’je, we created a capsule that honors both Uptown and the concept of love, and what that looks like for us.
Team
Natives // Photography
Patrick Downer // Videography
de’je // Apparel Design
Lifestyle
Photography
Capturing moments throughout the city in MRFU.
Viernes Social
As a joint effort, both MRFU and Natives created a weekly networking social uniting both entrepreneurs and artists in the neighborhood.
